FUZZINESS AND MARKETING

FUZZY METHODS IN MARKETING: AN EVALUATION

Luisa Lazzari & Bruce Curry

MEASURING ETHICAL CONSUMER PERCEPTIONS USING FUZZY NUMBERS

Papaoikonomou Eleni & Pazzi Andrés

KNOWLEDGE MAPS APPLICATION IN PRODUCT INNOVATIONS MANAGEMENT AT A MULTINATIONAL COMPANY LEVEL

Nadia Carmen Ciocoiu & Elena Serban

More in this category: « DECISION MAKING UNDER LINGUISTIC INFORMATION DECISION THEORY AND UNCERTAINTY »