MAPPING INFLUENTIAL FACTORS IN CRYPTOCURRENCY ADOPTION: ISM AND MICMAC STUDY
Naina Goyal. University School of Applied Management, Punjabi University, Patiala, India. E-mail: nainagoyal0018@gmail.com
Nidhi Walia. University School of Applied Management, Punjabi University, Patiala, India. E-mail: nidhiwalia79@gmail.com
Poonam Bandha. University School of Applied Management, Punjabi University, Patiala, India. E-mail: poonambhardwaj948@gmail.com
- Fuzzy Economic Review: Volume 29, Number 1, 2024
- DOI: 10.25102/fer.2024.01.01
Abstract
This study aims to pinpoint the determinants that influence the acceptance of cryptocurrency as a vehicle for investment among individuals and to construct a framework utilizing the Interpretive Structural Modelling (ISM) method. The findings of the research suggest that the dominant factors, namely Gender, Level of Education, Legal Support, and Facilitating Conditions, possess the highest driving power according to the MICMAC classification. Conversely, Performance Expectancy, Personal Innovativeness, Perceived Trust, Perceived Value, and Attitude emerge as the top-level factors expressing the highest dependence power.