The forgotten effects model in a crm strategy
A.M. Gil Lafuente; C. Luis Bassa. Universidad de Barcelona
- Fuzzy Economic Review: Volume XVI, Number 1. May 2011
- DOI: 10.25102/fer.2011.01.01
Caring and retaining the customers is now days a fundamental business strategy for the organizations, to confront the market pressures and the competitors’ innovations. Companies have done investments worth millions in customer service, market research, customized support and others. However, it still exists an important gap between the investment and…Read more...