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Volume 27, Number 2, 2022

STRATEGIC OPTIMIZATION OF ELECTRIC POWER GENERATION IN AN UNCERTAIN ENVIRONMENT

Beatriz Flores Romero. Universidad Michoacana de San Nicolás de Hidalgo, México. E-mail: betyf@umich.mx

Federico González Santoyo. Instituto Iberoamericano de Desarrollo Empresarial, México. E-mail: fegosa@inidem.edu.mx

Organizations, in their quest to fully satisfy the needs of the population and companies throughout different sectors that form the economy of a nation require a sufficient and consistent supply of electricity. This allows the providing systems to increase their business competitiveness and satisfaction of the population. In this paper…
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THE IMPACT OF COVID-19 ON THE STOCK MARKETS: A FUZZY LOGIC SECTOR ANALYSIS

Rodrigo Caballero-Fernández. Universidad Autónoma de Nuevo León, México. E-mail: rodrigofinanciero@gmail.com

Alicia Fernanda Galindo-Manrique. Instituto Tecnológico y de Estudios Superiores de Monterrey, México. E-mail: alicia.galindo@tec.mx

Alma Berenice Méndez-Sáenz. Universidad Autónoma de Nuevo León, México. E-mail: alma.mendezsn@uanl.edu.mx

The quick spread of Covid-19 saw enormous impacts on economies and financial markets (Chen & Yeh, 2021). In March 2020, the S&P 500 index dropped by more than 7% in three single days. In response to adverse effects triggered by the pandemic on the stock market returns, investors moved to…
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A FUZZY TOPSIS APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION

Bibhuti Bhusan Tripathy. Institute of Management Technology, India. E-mail: btripathyr987@gmail.com

Sarbjit Singh. Institute of Management Technology, India. E-mail: ssingh@imtnag.ac.in

Market segment evaluation and selection is one of the most important marketing activities of all companies to improve business performance. Selection of market segment plays an important role to focus on the market for applying various strategies and maintaining competitive advantages. It is very crucial to select the appropriate market…
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EVALUATION OF THE PERCEPTION OF PUBLIC SAFETY THROUGH FUZZY AND MULTICRITERIA APPROACH. A CASE STUDY OF A MEXICAN MUNICIPALITY

Martin Leon-Santiesteban. Universidad Autónoma de Occidente, México. E-mail: martin.leon@uadeo.mx

Alicia Delgadillo-Aguirre. Universidad Autónoma de Occidente, México. E-mail: alidelgadillo91@hotmail.com

Martin I. Huesca-Gastelum. Universidad Tecnológica de Culiacán, México. E-mail: martinhuesca@hotmail.com

Ernesto Leon-Castro. Universidad Católica de la Santísima Concepción, Chile. E-mail: eleon@ucsc.cl

This paper uses the multicriteria ordering concerning the perception of public safety in a municipality in Mexico, specifically the case of Culiacan, Sinaloa. The objective of this study was to obtain a ranking of the four quadrants into which the city was divided and thus know the social dynamics, perception…
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