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XXIII SIGEF Congress

Volume 29, Number 2, 2024

ANALYSIS OF THE ADEQUACY OF THE BLUE COLOUR IN BRAND LOGOS FOR THE GENERATION OF IDENTIFYING SENSATIONS USING FUZZY LOGIC

A. C. Müller. University of Girona, Department of Business Administration, Spain. E-mail: muller.serv@gmail.com

J. Gil-Lafuente. University of Barcelona, Department of Business Administration, Spain. E-mail: j.gil@ub.edu

J. C. Ferrer-Comalat. University of Girona, Department of Business Administration, Spain. E-mail: joancarles.ferrer@udg.edu

The aim of this article is to present a working method based on fuzzy logic and Hamming distance, which allows estimating the adequacy of a logo’s colour to a company’s corporate identity. Specifically, the method provides a numerical value that helps us to determine whether the reactions companies intend to…
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BLOCKCHAIN AS A STRATEGIC ASSET: LITERATURE REVIEW ON ITS ROLE AS A VALUE DRIVER

P. Motola-Villanueva. Universidad Autónoma de Nuevo León, Facultad de Contaduría Pública y Administración, Nuevo León, México. E-mail: perla.motolavlnv@uanl.edu.mx

K. A. Cortez-Alejandro. Universidad Autónoma de Nuevo León, Facultad de Contaduría Pública y Administración, Nuevo León, México. E-mail: klender.cortezal@uanl.edu.mx

P. Villalpando-Cadena. Universidad Autónoma de Nuevo León, Facultad de Contaduría Pública y Administración, Nuevo León, México. E-mail: paula.villalpandocd@uanl.edu.mx

This research examines the latest advancements in blockchain technology, focusing on its role in value creation and the challenges companies face when integrating it into critical functions such as Finance, Medicine, Internal Data Control, and Supply Chain management. The study aims to provide a comprehensive understanding of blockchain’s potential to…
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ADVANCED ENTROPY MODELS IN PYTHAGOREAN FUZZY SETS: REVOLUTIONIZING MULTI-CRITERIA DECISION MAKING WITH PF-VIKOR

S. Abbas. Faculty of Engineering, Sciences and Technology, Iqra University Karachi, Pakistan. E-mail: sahar.abbas@iqra.edu.pk

Zahoor Hussain. Faculty of Computing and Emerging Technologies (FCET), Hyderabad Institute for Technology and Management Sciences, Pakistan. E-mail: zahoor.hussain@hitms.edu.pk

Zahid Hussain. Department of Mathematical Science, Karakoram International University, Gilgit-Baltistan, Pakistan. E-mail: zahid.hussain@kiu.edu.pk

I. Ali. Department of Applied Mathematics, Northwestern Polytechnical University, Xian, China. E-mail: israr.ali328250@gmail.com

S. M. Mudabar. Institute of Business Administration (IBA) Karachi, Pakistan. E-mail: smudabbir@iba.edu.pk

Entropy is a fuzzy set (FS) property that measures the degree of fuzziness within a FS. This manuscript proposes an entropy measure based on the Pythagorean fuzzy decision-making (PFDM) method. Firstly, a novel definition is suggested with the help of interrelated properties. Secondly, the degree of hesitation is also added…
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NEUTROSOPHIC CONSENSUS REACHING WITH UNKNOWN WEIGHTS

Mohamed El Alaoui. Laboratory of Research in Engineering Sciences and Innovation, National School of Applied Sciences – ENSA Beni-Mellal, Sultan Moulay Slimane University - USMS, Beni-Mellal, Morocco. E-mail: mohamedelalaoui208@gmail.com

Neutrosophic sets gain increasing attention since they permit capturing experts’ opinions regarding uncertainty and indeterminacy. However, few authors tackled the consensus-achieving process in the Neutrosophic context. This work proposes an iterative algorithm to attain consensus from opinions expressed by single-valued neutrosophic numbers with unknown weights. The objective is to minimize…
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