Evaluation of business scenarios by means of composite indicators
Carlos Castillo, Tomás Lorenzana. Universidad de Almería
- Fuzzy Economic Review: Volume XV, Number 1. May 2010
- DOI: 10.25102/fer.2010.01.01
Assessing business scenarios with composite indicators allows the combination of both quantitative and qualitative performance measures (PM). This paper presents a methodology for constructing composite indicators by aggregating multiple PMs to diagnose business performance. Assuming that measures are expressed in heterogeneous units, these must be normalized in scales with a…
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