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FUZZY ECONOMIC REVIEW

ISSN (print) 1136-0593 · ISSN (online) 2445-4192

Volume 25, Number 1, 2020

ON PERFORMANCE FEASIBILITY AND SERVICE QUALITY OF E-COMMERCE MARKETING BASED ON FUZZY LOGIC

Ridhima Mehta. Jawaharlal Nehru University, School of Computer and Systems Sciences. India. Email: mehtar1989@gmail.com

In the evolving era of digitization, the success of the modern e-commerce industry is measured by several key performance metrics. These performance indicators determine its efficiency and overall service quality in online business marketing. In this paper, we investigate the feasibility performance of e-commerce based on assessment of multiple qualitative…
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BONFERRONI MEANS WITH THE INDUCED OWAWA OPERATOR

Ernesto Leon-Castro. Universidad Católica de la Santísima Concepción. Facultad de Ciencias Económicas y Administrativas, Concepción, Chile. Email: eleon@ucsc.cl

Fabio Blanco-Mesa. Universidad Pedagógica y Tecnológica de Colombia, Facultad de Ciencias Económicas y Administrativas, Tunja, Colombia. Email: fabio.blanco01@uptc.edu.co

José M. Merigó. University of Chile, Department of Management Control and Information Systems, School of Economics and Business, Santiago de Chile, Chile. Email: jmerigo@fen.uchile.cl

The induced ordered weighted average is an averaging aggregation operator that provides a parameterized family of aggregation operators between the minimum and the maximum. This paper presents a new operator that takes into the same formulation the IOWA operator and the Bonferroni means. This new operator is called Bonferroni Induced…
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SELECTION OF TOMATO CULTIVATION SYSTEMS UNDER SUSTAINABILITY CRITERIA

José M. Brotons. Miguel Hernández University, Estudios Económicos y Financiero, Spain. Email: jm.brotons@umh.es

José M. Cámara-Zapata. Miguel Hernández University, Departamento de Física Aplicada, Escuela Politécnica Superior de Orihuela, Spain. Email: jm.camara@umh.es

Greenhouse production is the most intensive plant production system, both in terms of yield and investment and inputs. There are different alternatives of farming systems among which producers can choose. To facilitate decision-making it is convenient to develop applications that analyze the alternatives from the point of view of sustainability.…
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USING META-MODELS IN SIMULATION-BASED INVESTMENT ANALYSIS – STUDYING THE FINANCING MIX OF METAL MINING INVESTMENTS

Jyrki Savolainen. LUT University, School of Business and Management, Lappeenranta, Finland. Email: jyrki.savolainen@lut.fi

Mikael Collan. LUT University, School of Business and Management, Lappeenranta, Finland. Email: mikael.collan@lut.fi

This paper is the first documented research effort on how simple meta-models can be used in simulation-based investment analysis. Modern computers allow the construction and simulation of near real-world emulating models, often referred to as “digital twins”, that offer requisite variety to real world phenomena, such as an industrial investment.…
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